(Los Angeles, Dec. 20, 2016) Private Club Marketing has been recognized by independent industry judges as the 2016 Membership Consultant of the Year by GolfInc Business. The accolade follows a year of stellar growth and success as Private Club Marketing further solidified its position as the leading membership consulting and management agency in America. Revenues have increased by over 100 percent, while office staff has grown to include photographers, content writers, and social media experts.
Meanwhile, Private Club Marketing continued to grow its prestigious client list to include top ranked Golf, City and Yacht Clubs, as well as acclaimed luxury resorts in coastal California.
Notable work over the year has added new clubs to its membership management portfolio (Private Club Marketing successfully oversaw the sales and marketing efforts of the new $40 million dollars Newport Beach Country Club – which opened to a sold out membership with initiation fees increasing to over $100,000).
Further, Private Club Marketing established a professional resource platform for Membership Professionals called ToolKit; creating the industries first online resource center for membership and marketing professionals of private clubs to connect with best practices, featured interviews with association directors and a Q&A forum for club-type specific inquiries.
Zack Bates, chief executive of Private Club Marketing, said: “We’re thrilled to be named Membership Consulting Firm of the Year by GolfInc Business. We’ve had a brilliant year helping private clubs, and luxury resorts grow influence and revenues. It’s great to be recognized for something we are passionate about and love doing.
About Private Club Marketing
Private Club Marketing is an international marketing and communications company, headquartered in Orange County, California. Private Club Marketing provides traditional advertising and specialized agencies and marketing services (SAMS) to national and multinational private clubs and luxury resorts. Traditional advertising services principally involve the creation of publicity for memberships, guest reservations and development of property brands. It also includes strategic planning involving analysis of a product, service, or brand compared to its competitors through market research, sociological and psychological studies and creative insight.
Noriko Roy, Noriko@NKagency.la