Ubik Announces the Launch of The World’s First Infrared Photography App – “#INFRA”


The new iOS application, which seeks to reestablish the unique appearance of various novelty films, is certain to be a favourite for enthusiasts who would like to capture exotic, dreamy, and quite often surrealistic images

MIAMI, FL, July 25, 2016 – Ubik, a fast-growing international startup based in both in the US and France, announced today that it’s launching the world’s first infrared photography application – “#INFRA.” The introduction of the ios app is part of Ubik’s persistence for using its infrared emulation technology to not only produce amazing photographs with dreamy appearances that will grab viewer’s attention but also democratise Infrared Photography as a whole. Ubik is currently seeking to crowdfund for #INFRA, and its Kickstarter project is now taking donations at Kickstarter.

“We’ve been able to push the limitations of exactly what could accomplish with imaging on mobile platforms. Our app enables a new generation of people to uncover the inherent beauty of Infrared Photography without having to spend hundreds of dollars on expensive rolls of expired film or modified DSLR cameras,” stated Kevin Veitia, Ubik’s founder. “#INFRA seeks to bring the unique look of various novelty films, including Kodak’s Aerochrome, to cellular devices and is sure to delight enthusiasts who want to capture exotic, dreamy, and often surrealistic images.”


#INFRA’s proprietary algorithm can emulate the effect which Infrared cameras obtain when they capture near-Infrared light, a transparent portion of the light spectrum whose radio waves has longer wavelengths than those of visible light. Ubik has meticulously designed the world’s first infrared photography application and will allow iPhone users capture the world around them in a truly incredible and unique way.

Infrared photography describes a particular type of photography, which uses films, which have infrared light sensitivity and it is developed primarily for use in aerial photography. By using infrared lights in a photograph, one can bring special effects like false colours in a simple portrait. The process was used to penetrate haze during the chaos of WW1 and to spot elevated troop positions. During its heydey, Kodak Aerochrome was the brand name which the military used in its film cameras. Eventually, a group of photographers outside of the military discovered the film, and its unique effect and the film gained a cult following amongst 1960s counterculture featured by Jimi Hendrix, Frank Zappa, Donovan, and The Grateful Dead on various albums. It has also have been used by big-budget TV and Film productions such as Alexander (2004) and Beasts of no Nation (2015).

The #INFRA team concluded, “While the home consumer is our priority, we’re also exploring the possibility of reaching out to cinematographers, professional photographers, and other professions which would benefit from having Infrared Photography readily available at their disposal.”

To discover more about #INFRA, check out Kickstarter.