A Coventry-based yoga teacher has turned her passion into a successful business, now selling products around the world.
Yogamasti products are now available to the Local San Diego community at The Soul of a Yoga studio in Encinitas. The Soul of Yoga is San Diego County’s largest yoga center that empowers you with the most life-changing yoga and comprehensive spiritual teachings shared within a loving community. Focused on maintaining the authenticity of yoga while providing classes for a community of all levels. The Soul specializes in healing for mind, body, and soul. Join them for Hatha, Kundalini, Restorative, Yin and much more.
Yogamasti launched in 2009 by entrepreneur Aanika Chopra, specializes in yoga clothing and equipment.
Ms. Chopra said: “Yogamasti has grown considerably over the years and is now doing amazingly well.
“Although yoga is a passion of my own, I didn’t realize just how many people practice yoga and how popular our products would become.
“Being a yoga teacher means I have been able to create comfortable, practical clothing that is suitable for practicing yoga. We also sell bags, yoga equipment, and gifts.
Based at its new shop at FarGo Village, Yogamasti also exports products to the USA and throughout Europe.
The company received support in the exporting process from UK Trade and Investment (UKTI) at the Coventry and Warwickshire Chamber of Commerce’s International Trade Hub.
“UKTI provided a considerable amount of support when we began exporting products. Their Passport to Export service provided me with contacts that I was able to network with as well as invaluable advice when it came to decision making,” added Ms. Chopra.
“The team also provided me with website support and information about exporting products to different countries.
“We are now selling all over Europe and in the USA and regularly take our products to international shows to develop our overseas contacts further.”
Parminder Hayer, the international trade advisor at Coventry and Warwickshire Chamber of Commerce – which launched a Go For Growth campaign at the start of 2016, said: “Aanika has made the most of the services on offer from UKTI to help expand Yogamasti overseas.
“She is very passionate about yoga and has worked hard to grow her business. We look forward to continuing to work with Aanika and supporting her with a future overseas trade.”
Yogamasti San Diego Corporate office
Address: 2538 Catalina Ave, Vista, CA 92084
Phone: (505) 614-4458
Soul of Yoga
627 Encinitas Blvd
Encinitas, CA 92024
Phone (760) 943-7685